What do you love about what you do?
What do you hate about what you do?
What is your number one goal for this fiscal year?
What needs to be strengthened to achieve this goal?
What options have you tried to achieve this?
Who is your ideal client?
What is unique about what you do?
What is your main motivation to work with me?
What is the value of a new customer / client to you?
Who will be making the decisions on this project?