Brand Identity Brief
Thank you for taking the time to complete our Brand Brief.  It will help us get to know you and your goals, so please be detailed!
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Basic Information

 
Your Full Name *

 
Your Email Address *

 
Your website (if you have one).

 
Business Information

 
Full Business Name *

 
Your business' tagline (if you have one):

 
Please describe your business.

What do you do?  What makes you great?  What makes you different?
 
Who is your target audience?  What does s/he look like?

 
Who are three of your competitors?

 
Have you done research into your competitors?

If so, we'll want to go over your findings with you.
     
 
What are your three year and five year goals for your business?

 
Have you done any branding work thus far?

     
 
The Brand

 
What do you want your brand to say about your company?

 
Provide three adjectives for how you want your customers to feel when they interact with your brand.

 
Where will your brand be found?


 
Please list at least two colors you prefer.

You can be specific.  We know the difference between rose and pink.
 
Please provide at least three adjectives to describe your business / brand.

 
What visual elements would you like included?

Or excluded?
 
Please provide at least five (5) examples of brands you like (paste a URL) and describe why.

 
Select the type of logo you'd like.

Multiple is possible, but not preferred.

 
Choose the style(s) you'd like.


 
Final Notes

 
What is your budget for this project?


 
Which service(s) do you require?


 
Deadline you have in mind.

Leave blank if you're flexible.
 
Please provide any further information you feel is important to the project.

 
Thank you!

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